The newspaper used to be the main source for the
latest news and information.
In the age of the internet, however, news are provided
to the reader in no time. In contrast to print media no deadlines due to the
process of editing and printing make online news outlets a medium capable of
reacting much quicker than its printed counterpart.
This development challenges traditional print media unlike
any other in its long and successful history before.
While the content dealt with online as well as in
print is very much alike, the length and with that also the quality is often
much higher in the printed version of a newspaper.
The decreasing sales figures in the print sector
clearly indicate that online media is about to take over the position as the number-one
news source. The problem that follows from that is that by now no larger
newspaper found a way to develop a self-financing online section. So basically
the printed media – with its decreasing numbers – is financing the access to
their free online content.
As counterintuitive as it sounds the key to the solution
of this structural problem has to be the combination of these two spheres:
Short news that keep the readership up to date on the one hand and longer more
in-depth articles on the other hand. Probably both online and accessed through
a monthly membership.
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