Tuesday, February 7, 2017

Can traditional journalism survive in a media environment in which consumption happens mostly on social media?


In Germany there is the so called “Rieplsche Gesetz“. This “law“ claims that its unlikely that an established medium can and will be completely suppressed by a different (or new) medium. When television was new, books were still successful, when the Internet was new, television still was successful and so on. Books are not as popular as television, and television is not as popular as the Internet, but they still exist and have a big audience. This is probably the same case with traditional journalism and the digital journalism. Both have their pros and cons: the digital journalism is more up to date, but because of this constant flood of information the important information can easily get suppressed. On top of that every person with internet access is able to post “news“ online, making it hard to find out which topics really are relevant and which aren’t. This is the opposite with traditional journalism. If something is printed in a newspaper you can be sure that the topic that is written about is/can be relevant for a lot of people. This is one of many unique traits this medium offers just like every other established medium does, which is why I think that traditional journalism will always have its place in the media environment.

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