Most people grew up watching their
parents reading a printed newspaper. This particular image got stuck
in our heads and might be one nostalgic reason for print media's
survival to date.
But we all know that printed newspapers
can be replaced by smartphones or tablets in a minute. Do we think this is
a bad thing? And if it is, how can we safe and finance print media.
Print media's advertising revenue has
reached an ultimate low. Brands and investors have found new and more
profitable ways to promote their products. Nevertheless many people
claim that print media is important for a flourishing culture and
serious journalism. Moreover, printed newspapers still remain the
dominant media power in Britain. Hence, media has to come up with new
financial plans to ensure reliable reporting.
Online branches of established
newspapers could cover a significant part of all costs for print
media, because they have the same standards but a brighter future in
advertising and subscriptions than their printed sibling.
Furthermore, newspapers own a huge archive and a lot of information
they might sell to a third party. They could sell deeper sponsorships
that are more specialized. The weather could be sponsored by an
umbrella company and the latest news about education could be
sponsored by a publishing company for textbooks. These ideas might be
risky and not completely thought-out yet but there are plenty ideas
to resolve the problem of financing pint media.
Print media is likely to loose its
meaning in the long run but for now a lot of people want to rely on
that personal, traditional and intimate form of reporting. And that's
a good reason for innovative ways to finance print media.
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