The Omnipresent British and American Influence on German Media

I would state that the domestic media sector is influenced by the British as well as the American media in many different ways. When we take a closer look at the content of German television we can observe that large parts are either American productions or strongly affected by it. In addition to traditional television, rather new media sources like Netflix nowadays offer a great variety of movies and TV shows that have a mainly American focus. Furthermore, these web-based on-demand services are a fierce competition for traditional formats.

Another highly influenced sector is the book marked. Like television literature has a great impact on the perception of the “American lifestyle” - whatever that might be - is considered desirable in large parts of German society.